Web development is a team endevour. Creating a killer website requires expertise in market research, planning, direct marketing, writing, graphic design, and programming. In addition, to produce killer results, the site needs to be aggressively promoted, and the business must provide excellent fulfillment and customer service.

Your website will probably be the most comprehensive marketing piece your company has. Typically, it will contain not only the information in your printed brochure, but also pricing data, historical and biographical info, photos, detailed product and service info, a client listing, contact info, educational articles and press releases, as well as interactive features that provide added value for customers and prospects. Therefore, careful planning is crucial in producing a website that is valuable, functional, and a valid representation of the quality of your company and its products and services. See "Killer Web Development" for an overview of the planning process, as well as detailed development tips.

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