Services

our web design and development services, like the web itself, are in a continual state of change. We have strategic alliances with a number of programmers and consultants who can team up with our web developers to create and market a site that best represents you to your online audience. Most of the basic principles of copywriting and graphic design, as stated below, apply to web design as well as print. Because we have many years of experience in print collateral as well as electronic marketing, we believe we offer web design that is superior to that you would get from a technology-based firm. See "Killer Web Development" for help in planning, developing and promoting your website.

copywriting
Ad copy has to sell without the reader feeling like they are being sold. To do this, the writer has to understand: 1) precisely what you are selling, 2) who you are trying to sell it to and why they need it, and 3) what advantages you have over your competitors. Your copy has to communicate features and benefits concisely, help your reader discover their need for the benefits, change that need into an emotional desire, and compel him or her to take action. In writing copy it is important to know how people read advertising, how to communicate that you are interested in your prospect's needs, how to influence emotions, and how to establish credibility. For tips on effective copywriting request a FREE copy of our "Killer Collateral Pocket Reference."

our writing services include copywriting, editing, and proofreading. Technical writing is offered through strategic partners.

graphic design
The name of our firm, Intelligraphics, is derived from our belief that ad design is not good unless it produces results. The best ad copy in the world won't sell a thing if no one reads it, and the primary role of the graphic designer is to attract the attention of your prospective customer. This means that even if a design wins the accolades of its industry, it does not serve its purpose if it does not interest your prospect in what you have to say.

Design can also be an important tool in establishing credibility, influencing emotions, simplifying and clarifying your message, and focusing your audience's attention. In addition, good design reinforces your message and etches it in your prospect's mind. For more information on effective design request a FREE copy of our "Killer Collateral Pocket Reference."

our graphic design services include website design, logo design, photo enhancement, and computer illustration. Hand illustration and cartooning, computer animation, multimedia development, and page layout are offered through our strategic partners.

print production
Intelligraphics was founded in 1994 as a design firm for print media. In early 2006 we made the decision to eliminate print production from our in-house services so we could focus our energy on the ever-changing world of electronic media. We have since formed strategic relationships with a number of professional designers with experience in print projects of varying types and complexities, from single-color flyers to multi-page full color brochures. See our portfolio for samples of print projects.