CAN-SPAM Brief I hope the CAN-SPAM Act of 2003 eventually reduces the number of unsolicited messages so we can all enjoy the benefits of email without the nuisance of spam. In the meantime, I thought you might be interested in a brief recap of the act's provisions to make sure your business doesn't get caught in its "traps for the unwary."
Killer Web Development Pursuing success on the web is not for the faint of heart, and is generally not a do-it-yourself project. Creating a killer website requires expertise in market research, planning, direct marketing, writing, graphic design, and programming. To produce killer results, the site needs to be aggressively promoted, and the business must provide excellent fulfillment and customer service...
The Logo Mystique Many of us expect a lot from a logo. Some think it has to encapsulate their dream for their business–an image that represents everything the business is capable of becoming. Others think it should be as instantly recognizable as CocaCola. Some even think it should be so cool that people Ooh and Aah over it, and customers flock to their door because it’s so great. Well, there’s some truth in each of these expectations, but there’s also some wishful thinking...
Headlines: Your Very Important First Impression Nearly everyone who looks at your marketing piece will glance at one or more of these three elements: 1) A photograph & its caption 2) Spot color in a black & white piece 3) Your headline This means you have a great opportunity to entice your reader to read further. But since only 60% to 75% look beyond that glance, you must get their attention NOW...
Photos and Color: Capturing Attention and Interest Did you know that a photo attracts more attention than any other element you can use in a marketing piece? It’s just human nature–we relate more readily to pictures than to written words. But here’s the kicker. If a person looks at a photo, they will almost always read its caption. And the information in the caption will be retained better because of its memory link to the photo. These facts add up to opportunity for you as a marketer...
Think small/WIN BIG... Why and how to market to small businesses It really is staggering to consider that there are over 15 million "small businesses" in the United States (defined by the SBA as under 500 employees), and that these companies employ over 60 million people. This means that every other American worker owns, or is employed by, a small business! If viewed separately, small businesses in the U.S. would constitute the world's third largest economy...
Customer Loyalty... Satisfaction has its Rewards
Some of the most often-heard business buzzwords in the 90’s were customer service, relationship marketing, and database marketing. In all these concepts “the customer is number one.” Has your company done all it can to keep your customers coming back for more...
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