Intelligraphics: copywriting, graphic design, web development

NEW Domain Names are Here!
by Liz Schmidt

Did you miss out on your perfect domain name? This is a great time to get back in the game...

In November 2000, seven new gTLDs—generic Top Level Domains like .com and .net—were approved by ICANN (Internet Corporation for Assigned Names and Numbers), which represents the first expansion of the naming system since it was developed in 1985. These gTLDs are being implemented throughout 2001-02 by various approved registries. Download the VeriSign white paper detailing why the new gTLDs are being introduced, how and why these seven were chosen, and how and when consumers and businesses can begin requesting, registering, and using them. I've summarized this information below. NOTE: I found that some of the dates in the white paper are incorrect. See the registries' websites listed below for up-to-date information.

The selection of new gTLDs and their corresponding registries include four "unsponsored" extensions. These are run by for-profit registries and are relatively open...
Intended Use Registry
1) .BIZ exclusively for businesses http://www.neulevel.com
2) .INFO for companies and individuals providing general information http://www.afilias.com
3) .NAME for individual names, e.g., liz.schmidt.name http://www.nic.name
4) .PRO for use by certified professionals (currently doctors, lawyers and accountants) http://www.registrypro.com
 
The following three "sponsored" gTLDs are run by non-profit organizations who must approve all registrants...
5) .AERO for "legitimate members of the air transport industry and civil aviation sector" http://www.sita.int
6) .COOP for "business cooperatives" such as credit unions http://www.ncba.org
7) .MUSEUM "to assure users that sources of information about cultural and scientific heritage are verifiable" http://musedoma.museum/

Registering Your New Domain
In general, the new domain names will be registered on a first-come, first-served basis. Most registries will have an initial kick-off period during which accumulated registration requests will be processed in random order.

Registration requests are made through "registrars," not through the registries themselves. A list of approved registrars can be found on the registries' websites, listed above. I have been happy with the service at www.dotster.com and www.budgetregister.com, both of which charge less than and are easier to deal with than Network Solutions. With the possible exception of .BIZ, the registrars should charge a fee only upon successful registration through the random selection process—you should not have to pay a fee to file a domain name request. NOTE: since the selection is random, submitting your request through more than one registrar may improve your chances of success.


Also see:

Killer Web Development

The Logo Mystique

Think small/WIN BIG... why and how to market to small businesses

Customer Loyalty... Satisfaction has its Rewards

Headlines... Your Very Important First Impression

Photos and Color

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